{"id":15375,"date":"2026-10-17T11:41:28","date_gmt":"2026-10-17T11:41:28","guid":{"rendered":"https:\/\/www.blackpalmshop.com\/blog\/nike-choad-1996-prima-scarpa-skate-nike\/15375\/"},"modified":"2026-10-17T11:41:28","modified_gmt":"2026-10-17T11:41:28","slug":"nike-choad-1996-prima-scarpa-skate-nike","status":"publish","type":"post","link":"https:\/\/www.blackpalmshop.com\/blog\/nike-choad-1996-prima-scarpa-skate-nike\/15375\/","title":{"rendered":"Nike Choad (1996): la prima scarpa skate di Nike, prima di Nike SB"},"content":{"rendered":"

Prima delle Dunk SB, prima delle code fuori dai negozi e prima ancora che esistesse il marchio Nike SB, Nike aveva gi\u00e0 provato a fare scarpe da skate. Era il 1996 e la prima uscita di quella linea si chiamava Nike Choad<\/strong>: una scarpa bassa, gonfia, con lo Swoosh quasi nascosto e un nome che ancora oggi fa sorridere chi lo sente per la prima volta.<\/p>\n

Il 1996: Nike prova a entrare nello skate<\/h2>\n

A met\u00e0 anni Novanta lo skateboard cresceva in fretta e Nike voleva esserci. Fra il 1996 e il 1997 lanci\u00f2 una piccola famiglia di scarpe pensate per la tavola: la Choad, la Snak, la Air Lien Lo, la Trog, la Schimp e, nel 1997, la Zoom Scream. Nel Museum of Dunk SB sono tutte nella Sala 01 \u00b7 Pre SB<\/a>, il periodo che viene prima della linea vera e propria.<\/p>\n

La Choad arriv\u00f2 per prima, ad agosto 1996<\/strong>, nella colorazione ufficiale Midnight Navy\/White-Black<\/strong>: blu notte, bianco e nero.<\/p>\n

Com’\u00e8 fatta<\/h2>\n

La Choad segue in pieno il gusto delle scarpe skate di quegli anni. La forma \u00e8 bassa ma voluminosa, con imbottiture generose che fanno sembrare la scarpa pi\u00f9 grossa di quanto sia: in quel periodo il volume era considerato un pregio, perch\u00e9 proteggeva il piede e reggeva gli urti contro la tavola.<\/p>\n

La scelta pi\u00f9 riconoscibile \u00e8 quella sul marchio. Lo Swoosh \u00e8 piccolo e defilato, lontano dai baffi enormi delle scarpe da basket della stessa Nike. Era un modo per non presentarsi agli skater come il grande marchio sportivo, in un ambiente che diffidava proprio dei grandi marchi.<\/p>\n

Perch\u00e9 non ha funzionato<\/h2>\n

Le scarpe della prima linea skate di Nike vendettero poco. Il problema non era tanto la tenuta sulla tavola quanto l’immagine: molti skater vedevano Nike come un’azienda estranea al loro mondo, e nomi come Choad, Snak o Schimp non aiutarono. Anche nel design, a pi\u00f9 di qualcuno quelle scarpe sembravano pi\u00f9 vicine al cross-training che allo skate.<\/p>\n

Dopo il 1997 la linea si ferm\u00f2. Nike torn\u00f2 sullo skate solo nel 2002, con un progetto diverso: un team di rider rispettati e una scarpa che conoscevano tutti, la Dunk. \u00c8 la storia della Sala 02 \u00b7 Orange Box<\/a>.<\/p>\n

Cosa ha lasciato<\/h2>\n

La Choad \u00e8 diventata il punto zero della storia di Nike nello skate. Nel suo archivio ufficiale delle scatole Nike SB la mette in apertura, prima di tutte le Dunk, e chi colleziona la cerca proprio per questo: non per quanto sia bella, ma perch\u00e9 racconta da dove \u00e8 partito tutto. Senza il passo falso del 1996, il ritorno del 2002 non sarebbe stato pensato con tanta cura.<\/p>\n

Domande frequenti<\/h2>\n

Che cos’\u00e8 la Nike Choad?<\/h3>\n

\u00c8 una scarpa da skate di Nike uscita ad agosto 1996, la prima della linea skate che Nike prov\u00f2 a lanciare prima di Nike SB.<\/p>\n

Che colore aveva?<\/h3>\n

La colorazione ufficiale \u00e8 Midnight Navy\/White-Black: blu notte con dettagli bianchi e neri.<\/p>\n

\u00c8 una Dunk?<\/h3>\n

No. La Choad \u00e8 un modello a s\u00e9. Le Dunk SB arrivano solo nel 2002, quando Nike rilancia lo skate con il marchio Nike SB.<\/p>\n

Perch\u00e9 la linea Pre SB si \u00e8 fermata?<\/h3>\n

Vendette poco e non convinse gli skater, che vedevano Nike come un marchio lontano dal loro mondo. Nike ci riprov\u00f2 nel 2002 con un approccio diverso.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agosto 1996: prima delle Dunk SB, Nike prova a entrare nello skate con la Choad. Com’era fatta e perch\u00e9 quella prima linea si ferm\u00f2.<\/p>\n","protected":false},"author":2,"featured_media":15376,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","_elementor_version":"","footnotes":""},"categories":[1],"tags":[1320],"brands":[],"class_list":["post-15375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sneakers","tag-museo-pre-sb"],"yoast_head":"\nNike Choad 1996: la prima scarpa skate di Nike - Black Palm Magazine<\/title>\n<meta name=\"description\" content=\"La Nike Choad esce ad agosto 1996: \u00e8 la prima scarpa skate di Nike, cinque anni prima di Nike SB e delle Dunk. 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