Usual Clothing

Usual Clothing, the independent brand born in 2016 on the outskirts of Milan, has quickly captured the hearts of street style enthusiasts. With a strong and recognizable image inspired by the graffiti scene of the '90s, Usual Clothing epitomizes authenticity and urban style. Discover the unique charm of this brand that blends influences from street art, hip hop, and skate culture in its collections.

Usual Clothing

Usual Clothing, the independent brand born in 2016 on the outskirts of Milan, has quickly captured the hearts of street style enthusiasts. With a strong and recognizable image inspired by the graffiti scene of the '90s, Usual Clothing epitomizes authenticity and urban style. Discover the unique charm of this brand that blends influences from street art, hip hop, and skate culture in its collections.

The DNA of Usual Clothing:

The core of Usual Clothing's offerings revolves around Hoodies and T-shirts, iconic pieces that embody the rebellious spirit and creativity of the brand. With a strategic 10% incorporation of "Usual," each garment tells classic suburban stories, mixing '90s quotes with the modern allure of Milanese street style.

Collections That Speak of History:

Usual Clothing's collections are more than just clothing; they are a journey into the past with a contemporary twist. Some pieces play with '90s quotes, reviving fonts and prints of that era, while the "Nostalgia 1994" line features T-shirts and hoodies with contrasting logos and writings, capturing the essence of an iconic period. Every product, 100% made in Italy, is the result of the creativity of a talented team of designers from the Milanese street scene.

Authenticity Made in Italy:

Usual Clothing is committed to maintaining its authenticity and quality through products entirely made in Italy. Each piece is carefully designed to reflect the unique style of the brand and meet the expectations of street style enthusiasts.

Discover Usual's Underground at BlackPalmShop:

If you want to embrace the unique style of Usual Clothing, visit BlackPalmShop and immerse yourself in the underground of Milanese street fashion. You'll find a curated selection of the brand's best pieces, ready to add a touch of authenticity and originality to your look. Don't miss the opportunity to explore the world of Usual Clothing at blackpalmshop.com.